International Retail Media — From Sold Abroad to Chosen Abroad
INTERNATIONAL RETAIL MEDIA
FROM SOLD ABROAD
TO CHOSEN ABROAD
We build strategies that make brands visible, relevant and chosen in international markets.
Being listed abroad is the starting point. With Nextcom's International Retail Media strategies, this presence becomes in-store visibility at the moment shoppers decide.
Why invest in Retail Media: being on the shelf is just the start
Why invest in Retail Media
being on the shelf is just the start
On a crowded shelf in a foreign market, a brand has only a few seconds to stand out and be chosen. Retail Media comes into play at this crucial moment: it brings brand communication directly into the retailer’s ecosystem — in stores, on websites and across apps — when shoppers are already in buying mode. In-store communication helps the brand stand out from the competition, increasing its visibility and ultimately its chances of being chosen.
90%+
of grocery shopping in Europe happens in store
McKinsey + EuroCommerce, The State of Grocery Retail Europe 2026
71%
of shoppers decide what to buy while shopping
Tesco Media + MTM, Moving Mindsets, 2025, United Kingdom
PRESENCE AT THE DECISIVE MOMENT
We reach millions of shoppers in store, while the choice is still open.
TARGETED ACTIVATIONS
Campaigns tailored by store, area or target, for a more relevant message.
MEASURABLE RESULTS
Retailer data makes every activity trackable, with reports on the real impact on sales.
In-store advertising formats along the shopper journey
We build a consistent presence along the shopper's path, from the entrance to the checkout, choosing the touchpoints that best fit the brand's goals.
Entrance: capturing attention as the shopping trip begins
Entrance
Capturing attention as the shopping trip begins
Digital Screen · Alarm Mark · Arch Media · Hand Scanner
Shelves and aisles: guiding the choice right where the product is
Shelves and aisles
Guiding the choice right where the product is
Shelf Stopper · Floor Sticker · Totem · Cart Media · Digital Screen
Pre-checkout: triggering impulse purchases
Pre-check-out
Triggering impulse purchases
Digital Screen
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Alarm marksA strong presence at the store entrance.
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Arch mediaVisibility over the main aisles.
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Floor stickerMessaging close to the shelf.
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Shelf stopperVisibility right at the shelf.
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TotemVertical visual impact.
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Cart mediaWith the shopper for the whole trip.
Beyond the shelf: international TV and digital retail media
Beyond the shelf
International TV and digital retail media
The point of sale is the heart of the strategy. Around it, we activate the media that prepare the choice: international TV, where brands build awareness, and retailer digital platforms, where shoppers plan their shopping. One plan, from first contact to the shelf.
INTERNATIONAL TV
For brands that want to build awareness before shoppers walk into the store, we plan TV campaigns in the main European markets on premium broadcasters.
Pan-European coverage
Multi-platform planning: TV, web, app
Premium contexts and high-spending audiences
OUR TV PARTNERS
RETAILER DIGITAL PLATFORMS
Retailer websites, apps and loyalty programmes: we reach consumers while they write their list, plan their shop or order online. Same retailer, same buying moment, more touchpoints.
Sponsored placements on e-commerce and apps
Retailer newsletters and digital coupons
Audiences built on loyalty card data
One plan, from first contact to the shelf
The Nextcom method: from strategy to measured results
The Nextcom method
from strategy to measured results
International retail media means different markets, retailers, formats and distribution dynamics. Nextcom turns them into one plan and follows it through six steps, with a single point of contact.
- 1
ANALYSIS
We analyse markets, categories and retailers: where the product is listed and where it has the most growth potential.
- 2
LISTING CHECK
We verify product availability in every store: the campaign plays only where the product can be bought.
- 3
PLANNING
We select retailers, stores, formats and timing based on the goal: awareness, trial, repeat purchase.
- 4
ACTIVATION
We manage production, installation and playout across all markets.
- 5
MEASUREMENT
We compare activated stores with a control group and analyse performance before, during and after the campaign.
- 6
REPORTING
We deliver results on sales, volumes and purchase behaviour, with recommendations for the next activations.
WHAT WE MEASURE
Sales value and volume, new buyers, repeat purchase rate, incremental rate and penetration rate, tracked at single-product level via EAN code.
Nextcom, Retail Media agency in Milan: 15 markets, one strategy
Nextcom, Retail Media agency in Milan
15 markets
one strategy
Nextcom is a communication and media planning agency based in Milan. For over 15 years it has taken brand strategies into the most relevant retail contexts in Europe and beyond, through consolidated partnerships with leading grocery retail chains.
15+
years of experience
15
markets covered
13 EU + 2 extra-EU
32k+
points of sale reached
EU markets
extra-ue
Is your product already on the shelf in one of these markets?
OUR RETAIL PARTNERS
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Case study: the results of a Retail Media campaign
Case study
the results of a Retail Media campaign
FRANCE, 94 HYPERMARKETS
Six weeks of digital screens at the entrance of 94 Auchan hypermarkets, measured with an A/B test between activated and control stores.
+3.6%
Sales value
+4.2%
Sales volume
Take your brand from sold abroad to chosen abroad
Tell us where your brand is already listed, which products you want to support and which markets you want to grow in. We build a tailor-made International Retail Media strategy: retailers, formats, timing and measurement of results.
Frequently asked questions
International retail media: the short answers
What is retail media?
It is advertising inside a retailer's ecosystem: in stores, on the website and in the app. It reaches shoppers while they are shopping, one step from the choice.
What is international retail media?
It is the planning of retail media campaigns across several countries and retail chains, with one strategy and one partner. Nextcom is already active in 15 markets and over 32,000 points of sale and keeps expanding, through contact with new retail chains in new markets.
Who is the service for?
Any brand with products already listed in grocery retail in one or more foreign markets, looking to grow visibility and sales in the stores where it is present, with a single partner taking care of strategy and visibility.
Which countries does Nextcom cover?
Nextcom is active in 13 European Union markets: Austria, Belgium, Croatia, Denmark, France, Germany, Greece, Italy, the Netherlands, Poland, Romania, Spain and Sweden. Outside the EU: the United Kingdom and Australia.
Which in-store formats can be activated?
Digital screens, shelf stoppers, floor stickers, totems, arch media, alarm marks, cart media and hand scanners. The formats cover the whole shopper journey, from the entrance to the checkout.
How are the results of a retail media campaign measured?
With an A/B test between activated and control stores, and a before, during and after comparison. We measure sales value and volume, new buyers and repeat purchase, at single-product level via EAN code.
Via G. Oberdan, 22 · 20099 Sesto San Giovanni (MI) · +39 02 45478600 · www.nextcom.info