PRESS RELEASE
Milan, July 31, 2025 – Nextcom, a communications agency that for over 10 years has provided media planning services in Italy and abroad, collaborating with the leading publishers in the national and international markets, announces its participation in the INTRECCI project, promoted by the Grana Padano Foundation ETS for the restoration of the roofs of the Abbey Church of Chiaravalle Milanese. Through a dedicated donation, Nextcom contributes to the preservation of one of the landmark sites of Milan’s historical, artistic, and spiritual heritage.
The INTRECCI project is based on the idea of a community of businesses and citizens “intertwined” in a supportive network, united by a commitment to the enhancement of Chiaravalle Abbey—a site of identity, also for being the birthplace of Grana Padano—which today is threatened by severe deterioration of its roofs, increasingly affected by leaks and damage.
The campaign’s goal is ambitious: to raise €550,000 through the Art Bonus initiative, in order to fund a structural intervention that can no longer be postponed. Nextcom’s contribution fits into this framework as a concrete gesture of corporate social responsibility, aimed at creating lasting value for the community.
“Supporting culture and the places that preserve it means believing in a broader vision of our role as a company,” comments Ferruccio Bovio, CEO of Nextcom. “Chiaravalle Abbey is a heritage for everyone, a symbol of a millennia-old history that deserves to be protected and passed on. We are proud to be able to contribute, and we hope that many other organizations will join this network of shared commitment.”
The donation in support of Chiaravalle Abbey is part of Nextcom’s broader commitment to promoting the local area and supporting cultural and social initiatives capable of generating a positive and lasting impact.