Promoting
Il made in Italy
across Europe
Who we are
Nextcom is a communication and media planning agency that has been operating for over ten years on both the Italian and international markets.
Based in Milan, it specialises in creating targeted advertising strategies and media plans designed to enhance brand value in international markets.
Nextcom’s
reason why
INTERNATIONAL EXPERIENCE
Nextcom works in partnership with leading television networks and major retail chains across Europe.
INNOVATION AND FLEXIBILITY
Whether it’s TV campaigns, digital advertising, or in-store promotions, Nextcom provides integrated and tailor-made solutions.
ENHANCING THE MADE IN ITALY VALUE
With in-depth knowledge of Italian excellence, Nextcom helps companies communicate their value and authenticity in foreign markets.
TURNKEY SOLUTIONS
From planning to performance analysis, Nextcom supports companies through every stage of the process, simplifying the complexity of international communication.
Why invest abroad
ITALIAN PRODUCTS
Italian products are synonymous with quality and tradition. International markets particularly appreciate wine, pasta, cheese, cured meats, olive oil, and artisanal confectionery.
A CONSTANTLY GROWING TREND
+15% export growth in 2023 compared to the previous year.
+9% growth in the first half of 2024 compared to the same period the year before.
Partnerships
Across Europe, Nextcom has extensive expertise in both retail media and television media.
COLLABORATION
Nextcom has established long-standing partnerships with the most prestigious large-scale retail chains in Europe. Through targeted strategies and integrated communication solutions, we ensure our clients optimal visibility in their target markets.
KNOWLEDGE
Thanks to in-depth sector expertise and direct relationships with key market players, we provide personalised, highly effective services that maximise the impact of in-store campaigns.
EXPOSURE
Our goal is to guarantee brands the best possible exposure, enhancing their distinctive features and positioning them competitively within their category.
OFFER
To complement its European offering, Nextcom has built partnerships with major European TV networks, giving clients an additional strategic tool to reach their consumers.
COLLABORATION
Nextcom has established long-standing partnerships with the most prestigious large-scale retail chains in Europe. Through targeted strategies and integrated communication solutions, we ensure our clients optimal visibility in their target markets.
KNOWLEDGE
Thanks to in-depth sector expertise and direct relationships with key market players, we provide personalised, highly effective services that maximise the impact of in-store campaigns.
EXPOSURE
Our goal is to guarantee brands the best possible exposure, enhancing their distinctive features and positioning them competitively within their category.
OFFER
To complement its European offering, Nextcom has built partnerships with major European TV networks, giving clients an additional strategic tool to reach their consumers.
what is retail media?
Retail Media refers to advertising within retail stores, on retailers’ websites and apps. It enables brands to reach consumers while they are standing in front of the shelves or actively in “shopping mode.”
What is retail media?
Retail Media refers to advertising within retail stores, on retailers’ websites and apps. It enables brands to reach consumers while they are standing in front of the shelves or actively in “shopping mode.”
Retail Media allows companies to engage with consumers at the very moment before purchase. Retail is, in fact, the medium where the buyer’s final action takes place — determining the success of the entire funnel.
It enables brands to reach millions of shoppers visiting retail stores every week, meeting specific objectives such as increasing visibility, strengthening brand awareness, and ultimately driving sales.
Retail Media also delivers measurable results.
Based on the vast amount of data owned and managed by retailers, post-campaign reports can provide:
Insights into sales performance through detailed analysis of the uplifts generated by advertising campaigns.
Detailed profiles of purchasing and repurchasing behaviours.
GDO
One of the leading retail chains operating in the European market. With over 9,578 stores, it offers nationwide coverage for campaigns targeting loyal, quality-conscious consumers — particularly in the premium and organic segments.
A leader in large-scale distribution in France and Europe, reaching millions of consumers every week. With more than 1,800 hypermarkets and convenience stores, it is an ideal channel for in-store advertising, offering great visibility to Italian brands aiming at the French and European markets.
A benchmark in Spanish retail, the chain stands out for product quality and its extensive network, providing privileged access to ideal consumers for Italian brands in international markets.
One of the main supermarket chains in the United Kingdom, with more than 600 stores nationwide. It offers a wide range of food and non-food products and services and is renowned for its competitive pricing and focus on affordability.
The undisputed leader of the German retail market, with 4,100 stores across all regions of Germany. Edeka is one of the most accessible and recognised retailers in the country.
Among Denmark’s leading discount supermarket chains, with a nationwide presence of over 530 outlets.
With more than 3,000 stores, Rewe is the second-largest retail group in Germany. Its supermarkets are known for their focus on quality — both in products and in the shopping experience. With over 10 million weekly in-store visits, Rewe ensures a continuous flow of potential buyers.
One of Belgium’s major supermarket brands, boasting a network of over 800 stores and a strong reputation for innovation and quality. Its audience consists mainly of families and premium consumers. In-store campaigns offer visibility opportunities for niche and high-end products, thanks to the focus on personalised shopping experiences.
The undisputed leader in Swedish retail, with over 1,200 stores. Renowned for its quality, sustainability, and innovation, ICA attracts a demanding and loyal clientele. In-store advertising represents a unique opportunity to showcase Italian products, particularly in the premium segment.
A long-established name in British retail, Morrisons blends tradition and innovation across more than 500 supermarkets nationwide. Its fully integrated supply chain — from producer to shelf — stands as a hallmark of freshness, quality, and trust for the millions of customers who shop there every week.
Part of the Ahold Delhaize group, AB Vasilopoulos is one of Greece’s most renowned retail chains, operating more than 500 stores nationwide. For over 80 years, it has been synonymous with quality and trust, offering a modern shopping experience tailored to the needs of Greek consumers.
Sklavenitis is Greece’s leading food retail group, operating more than 400 stores including supermarkets and hypermarkets. Family-owned and deeply rooted in Greek culture, it has earned consumers’ trust through service quality, reliability, and a strong connection to local communities.
With around 60 stores — including hypermarkets, supermarkets and superstores across Lombardy, Piedmont and Emilia-Romagna — Il Gigante stands as a significant player in the Italian retail sector. Its commitment to product freshness, local-oriented offering and customer experience merges the strength of a major group with a community-centric soul.
Con oltre 100 punti vendita in tutta Italia, Ipercoop rappresenta uno dei pilastri della grande distribuzione organizzata italiana. Parte del sistema Coop Italia, è sinonimo di qualità, convenienza e responsabilità sociale. I suoi ipermercati offrono un’esperienza d’acquisto completa, attenta ai prodotti locali e alla sostenibilità.🇬🇧
Con oltre 1.100 punti vendita distribuiti su tutto il territorio nazionale, Coop è il più grande gruppo della grande distribuzione in Italia. Fondata su principi cooperativi, promuove qualità, trasparenza e tutela dei consumatori. Da decenni rappresenta un punto di riferimento per milioni di italiani attenti a sostenibilità e convenienza.
Conad stands as Italy’s leading cooperative retail group, operating over 3,000 stores nationwide. Deeply rooted in local communities, it combines a strong territorial presence with a sustainable growth model, delivering quality, value, and trust to its customers every day.
One of the leading retail chains operating in the European market. With over 9,578 stores, it offers nationwide coverage for campaigns targeting loyal, quality-conscious consumers — particularly in the premium and organic segments.
A leader in large-scale distribution in France and Europe, reaching millions of consumers every week. With more than 1,800 hypermarkets and convenience stores, it is an ideal channel for in-store advertising, offering great visibility to Italian brands aiming at the French and European markets.
A benchmark in Spanish retail, the chain stands out for product quality and its extensive network, providing privileged access to ideal consumers for Italian brands in international markets.
A long-established name in British retail, Morrisons blends tradition and innovation across more than 500 supermarkets nationwide. Its fully integrated supply chain — from producer to shelf — stands as a hallmark of freshness, quality, and trust for the millions of customers who shop there every week.
Part of the Ahold Delhaize group, AB Vasilopoulos is one of Greece’s most renowned retail chains, operating more than 500 stores nationwide. For over 80 years, it has been synonymous with quality and trust, offering a modern shopping experience tailored to the needs of Greek consumers.
Sklavenitis is Greece’s leading food retail group, operating more than 400 stores including supermarkets and hypermarkets. Family-owned and deeply rooted in Greek culture, it has earned consumers’ trust through service quality, reliability, and a strong connection to local communities.
With around 60 stores — including hypermarkets, supermarkets and superstores across Lombardy, Piedmont and Emilia-Romagna — Il Gigante stands as a significant player in the Italian retail sector. Its commitment to product freshness, local-oriented offering and customer experience merges the strength of a major group with a community-centric soul.
With more than 100 stores across Italy, Ipercoop is one of the cornerstones of the country’s modern retail landscape. As part of Coop Italia, it stands for quality, affordability, and social responsibility. Its hypermarkets offer a comprehensive shopping experience focused on local products and sustainability.
Sklavenitis is Greece’s leading food retail group, operating more than 400 stores including supermarkets and hypermarkets. Family-owned and deeply rooted in Greek culture, it has earned consumers’ trust through service quality, reliability, and a strong connection to local communities.
Conad stands as Italy’s leading cooperative retail group, operating over 3,000 stores nationwide. Deeply rooted in local communities, it combines a strong territorial presence with a sustainable growth model, delivering quality, value, and trust to its customers every day.
The undisputed leader of the German retail market, with 4,100 stores across all regions of Germany. Edeka is one of the most accessible and recognised retailers in the country.
Among Denmark’s leading discount supermarket chains, with a nationwide presence of over 530 outlets.
With more than 3,000 stores, Rewe is the second-largest retail group in Germany. Its supermarkets are known for their focus on quality — both in products and in the shopping experience. With over 10 million weekly in-store visits, Rewe ensures a continuous flow of potential buyers.
One of Belgium’s major supermarket brands, boasting a network of over 800 stores and a strong reputation for innovation and quality. Its audience consists mainly of families and premium consumers. In-store campaigns offer visibility opportunities for niche and high-end products, thanks to the focus on personalised shopping experiences.
The undisputed leader in Swedish retail, with over 1,200 stores. Renowned for its quality, sustainability, and innovation, ICA attracts a demanding and loyal clientele. In-store advertising represents a unique opportunity to showcase Italian products, particularly in the premium segment.
One of the main supermarket chains in the United Kingdom, with more than 600 stores nationwide. It offers a wide range of food and non-food products and services and is renowned for its competitive pricing and focus on affordability.
Some of our in-store formats in store
Alarm marks
Totem
Floor sticker
Shelf stopper
Cart Media
Arch Media
Why plan
tv campaigns abroad
with nextcom
- We mainly offer pan-European coverage campaigns.
- Extensive and targeted geographical reach to access key European markets.
- Multi-platform campaigns across TV, web, and app environments.
- Premium brand positioning within high-quality content.
- Visibility alongside trusted and engaging programmes, enhancing brand value perception.
- Access to a qualified audience of decision-makers and high purchasing power consumers.
AUDIENCE: 55,8 M /mese
Coverage: 37 countries
Europe’s leading international news channel — ideal for reaching a sophisticated and diverse audience through multilingual content.
AUDIENCE: 17.4M subscribers
An exclusive network, renowned for its premium content and highly loyal audience within the French market.
AUDIENCE (E1+E2): 74M /month
Coverage: 54 countries
The home of sport in Europe — the perfect channel to engage audiences passionate about international events and an active lifestyle.
AUDIENCE: 25M /month
Germany’s leading news broadcaster, reaching a wide and diverse audience — ideal for expanding into the German market.
AUDIENCE: 34.5M /month
A synonym for authority and quality, the BBC is the benchmark for brands aiming to reach a global audience with impactful communication.
AUDIENCE: 55,8 M /mese
Coverage: 37 countries
Europe’s leading international news channel — ideal for reaching a sophisticated and diverse audience through multilingual content.
AUDIENCE: 17.4M subscribers
An exclusive network, renowned for its premium content and highly loyal audience within the French market.
AUDIENCE (E1+E2): 74M /month
Coverage: 54 countries
The home of sport in Europe — the perfect channel to engage audiences passionate about international events and an active lifestyle.
AUDIENCE: 25M /month
Germany’s leading news broadcaster, reaching a wide and diverse audience — ideal for expanding into the German market.
AUDIENCE: 34.5M /month
A synonym for authority and quality, the BBC is the benchmark for brands aiming to reach a global audience with impactful communication.
